Co-founder, Heavenluxe
Xenon Tan
Co-founder of 4 million-dollar brands, including Heavenluxe: $0 to $2.6M in 9 months.
Product + Offer
2-day live class · Singapore
Learn to scale past $1 Million in sales with Meta Ads
The system that 7-figure brands like GIVMI, SmileFam and Heavenluxe use to run ads profitably.
Apply for a seatFree 30-min growth auditRun by current brand ownersNothing to pay first
Dates
28–29 Nov 2026
Format
In person
Seats
50 only
$200M+
Sales, own brands + clients
350+
Brands built and grown
175
GIVMI ads in one month
45,000+
GIVMI orders shipped
As featured in
How you can scale your business to over $1M this year with Meta Ads
How you can scale your business to over $1M this year with Meta AdsCaptions on
What you will learn
Every lever to scale past $1 million with Meta ads
Covered across 2 days, worked on your own brand.
Meta's AI now decides who sees your ad based on the creative itself. You'll learn what that means for targeting, why ads that look alike get treated as one, and how we use creative variety to beat bigger brands with bigger budgets.
How we turn one planned shoot day into a month of ads: street interviews, skits, customer calls, statics and UGC briefs. You leave knowing which formats to make and how to brief them, even if you never go on camera.
The hooks, angles and personas behind GIVMI's winning ads. You'll learn how to find the angle your buyer actually cares about and write hooks that hold the first three seconds.
A map of the ad formats that fit your product, from first scroll to checkout: what to show people who've never heard of you, and what closes the ones ready to buy. Built for your brand in the room.
Find a product you can win with, or pick your best one, then build the offer around it: bundles, price points and the break-even maths behind every ad, so you know what you can afford to pay for a customer.
When to scale an ad, when to kill it, and what to make next. We read your Ads Manager with you, and you leave with your break-even CPA.
How a small team runs like a big one: AI for product research, scripts, edits and reports. You'll see the exact tools we use at GIVMI and SmileFam, and leave with your own set-up list.
Results
Founders we've worked with. In their numbers.
Hone Aroma · Joash · home scents
$1.3M in 8 months
$15k a month after 2 years alone, $40k in month 1 with us, then $120k+ a month.
Results not typicalAlchemy Affairs · John · slimming wellness
$66k a month within 60 days
From a standing start to over $66k a month in sales inside two months.
Results not typicalAulda · beauty distributor
$20k → $187k a month
From $20k a month to $187k a month in sales.
Results not typical“Before working with Xenon I thought the Singapore market was too small to consistently do $100,000+/mth.”Joash, Hone Aroma
More results
350+ brands. Here are a few more.
45,000+ orders
GIVMI · sleep · now S$400–500K a month · Isetan, BHG, Metro
$0 → $2.6M in 9 months
Heavenluxe · bed sheets
$0 → 7 figures in 1 year
Glamore · hair loss shampoo
$437K in 3 months
Chaglo · Korean collagen
$0 → $368K in 3 months
SmileFam · teeth whitening
$3M in 1 year
Hoseiki · fengshui jewellery
350+ brands built and grown
Our last class · 31 Oct – 1 Nov 2026
The room was full. One more round this year.
In their words
What founders said after two days
Who teaches it
Learn from founders still running their brands today
Not ex-founders or gurus teaching what worked years ago.
Co-founder, GIVMI · leads both days
Yi Xuan
Co-founder of GIVMI, a health and wellness brand doing $4 million in Singapore and Malaysia.
- S$400–500k a month in salesOver S$1.5 million spent on Meta ads this year.
- 45,000+ orders shippedOn shelves at Isetan, BHG and Metro.
- Up to 175 new ads a monthMade by a small team and AI, not a studio.
Backed in the room by
Two founders behind $200M+ in sales
Founder, SmileFam · Forbes 30 Under 30 Asia
Lenney Leong
Built SmileFam to $1M in 9 months and onto Guardian shelves. Runs it lean with an AI media buyer, designer and video editor.
Meta + AI systemsWho it's for
For anyone who needs ads that pay for themselves
You run a brand on Meta
- Your ads stopped scaling, or your CAC keeps climbing
- You can't make new ads fast enough
- You're not sure which ads actually make money
You're starting a brand
- No product yet, or about to launch
- You want the right product and offer before you spend
- You want the system before your first dollar on ads
You make ads for brands
- Agency, freelance or in-house
- Clients judge you on sales, not views
- You want a system you can sell and repeat
This class is not for you if
- You want an income promise. We don't make one.
- You want a quick dropshipping flip.
- You want someone to make your ads for you. You build them in the room.
The curriculum
Day 1 your ads. Day 2 your product, offer and AI team.
Day 1 · Sat 28 Nov
The Creative Engine
Led by Yi Xuan
- Your current ads torn down live: keep, kill, make next
- Your format map
- One ad scripted and briefed for your brand
Day 2 · Sun 29 Nov
Product, offer and your AI team
Yi Xuan with Xenon and Lenney
- Your break-even CPA, on your numbers
- AI for ads: one shoot into dozens of ads with AI scripts, hooks and cuts
- Your AI set-up list (the exact tools) and 30-day creative calendar
Bonus · AI Product Finder
No product yet? Shortlist 3 products you can win with, live, and leave with one to test and its numbers.
Already selling? Run your range through it: what to push, what to cut, and the next SKU to add.
Launch round · 50 seats · 2 tiers
Everything you walk out with
General · 28–29 Nov
General
US$3,800
per person · 2 full days
- Your ads torn down live: what to keep, kill and make next
- Your format map: the ad types that fit your product
- One ad scripted and briefed, ready to shoot next week
- Your break-even CPA, worked out on your numbers
- Your 30-day creative calendar and AI tool set-up list
- Bonus: your AI Product Finder shortlist
Free 30-min growth auditRun by current brand ownersNothing to pay first
VIP · limited seats
VIP
US$5,000
per person · 2 full days
Capped at a small number of VIPs. Apply early.
- Everything in General
- Reserved seating near the front
- VIP dinner with Yi Xuan, Xenon and Lenney, shared with the other VIPs
- 1-hour call with all three of us to dissect your business and build your personalised implementation plan
Free 30-min growth auditRun by current brand ownersNothing to pay first
Questions founders ask us
Saturday 28 and Sunday 29 November 2026, full days, live in Singapore. The venue is sent when your seat is confirmed.
Brand owners on Meta, people starting their first brand, and marketers who make ads for brands. It isn't for dropshipping, and we don't promise income.
No. Day 2 starts with the AI Product Finder, so you can come with no product and leave with a shortlist and the numbers to test it. You'll have the system before you spend a dollar on ads.
Yes. Day 2 shows you how we run our own brands with AI for ads, design and reports, so one or two people can ship what used to take a full team.
A 30-minute call. We look at your brand and your ads, tell you the biggest levers we see, and answer your questions. If the class fits, we tell you how to lock a seat. If it doesn't, we'll say so.
General is US$3,800 per person. VIP is US$5,000 and adds reserved seats near the front, a VIP dinner with Yi Xuan, Xenon and Lenney for all VIPs, and a 1-hour call with all three of us on your business. VIP seats are capped. Each attendee needs their own seat. Nothing is paid before the call.
All seats are final, with no refunds. If you can't make it, you can transfer your seat to someone else.
Some of the ideas are. What YouTube can't do is look at your ads, work out your break-even on your own numbers and script your next ad with you. That's what the two days are for.
Yes. Founder-to-camera is one format out of many. Street interviews, customer calls, skits, statics and UGC carry most of GIVMI's ads.
The system is about formats, angles and numbers, not a category. Our results range from bedding and teeth whitening to collagen and fengshui jewellery, and we work it on your product in the room.
No. What changed GIVMI's results was making more, different ads, not a bigger budget. You'll work out your break-even, so you know what you can afford to spend.
You leave with your format map, one ad scripted and briefed, your break-even numbers and a 30-day creative calendar to run.
Full days in Singapore. The venue area, timings and meal details are sent when your seat is confirmed. Bring a laptop, access to your Ads Manager and your store link (or your product, if you haven't launched).
28–29 Nov · Singapore · Live · 50 seats